Author

Category: Copywriting

The attention economy: Why some messages stick and others don’t

December 03, 2025 by Liam Anderson

Let’s talk about that Coca-Cola Christmas ad: Exploring the potential, and limitations, of AI in marketing

November 19, 2025 by Jake Petterson

5 children’s picture books and the content lessons they can teach you now

November 17, 2025 by Gareth Rosser

BE AFRAID, BE VERY AFRAID: Why sensationalist headlines don’t work for financial planning content

November 10, 2025 by Ben Edmunds

Are you speaking your clients’ language? 6 ways to have more constructive conversations

November 05, 2025 by Kay Garrett

Don’t try to get around compliance by joining the Club. Do this instead

November 03, 2025 by Matt Batsman

Prove you’re a faithful: 3 copywriting lessons from The Traitors

October 29, 2025 by Jake Petterson

Why you should probably delete your brand’s tone of voice guidelines

October 20, 2025 by Tom Kelly

Same old topic, brand new angle: 5 tips for finding fresh ways to explore familiar subjects

October 08, 2025 by Liam Anderson

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