Websites

Your website is where your potential clients first meet you and your business. You need to impress!

An effective website is a vital cog in your marketing strategy and crucial for increasing the number of referrals you receive from existing clients.

We work with firms of all sizes, from those with just one adviser or planner to much larger businesses. Whatever your size, we’re here to create a truly impressive online presence for your business.

We build bespoke websites; we don’t use templates or pre-produced sites. Everything is built just for you. That includes the words. Again, we don’t use templated copy, everything we write is just for you.

The whole process from design, development, copywriting, right through to launch, is handled by our expert team. It starts with a ‘discovery meeting’ held at your office which allows us to understand your business, your needs and your target clients.

Understanding your target markets and building client personas is vital. After all, how can you build an effective website if you don’t understand your clients’ needs, problems, challenges and aspirations?

After the discovery meeting, we’ll produce design concepts for the most important pages. We’ll present these to you and amend them based on your feedback until we agree on the final design.

We’ll then develop the site and write the content for each page. We’ll agree the images that will be used on the site and, if necessary, arrange for new photos of your team to be taken. When the site is ready, we’ll present it to you and make any changes you would like to see. If necessary, we’ll then hand it over to your compliance department for them to review.

We’ll ensure the website looks great on desktop computers, mobiles and tablets, as well as the major browsers. We’ll also add the key metadata to ensure your website is indexed by search engines and improve online search visibility.

When the time comes to launch the site, we’ll provide you with training on how to update it, and we’ll host it securely for you.

Hear from our clients

Working with some great businesses.

Ian Else

Founder & Financial Planner

"The brand, logo and website has hit the brief perfectly and I couldn’t be happier! I wouldn’t hesitate to recommend them.”

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Heather Hopkins

NextWealth

"They were a delight to work with – super responsive to our requests and also brought lots of good ideas to the table."

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Rob Gill

Altura Mortgage Finance

"Best of all, their results driven approach is both refreshing and helping us achieve real goals. Thank you Yardstick!”

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James Mackay

Independent Financial Adviser & Managing Director

"If you’re a financial services firm looking for marketing experts, The Yardstick Agency should be your first call.”

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Tom Orchard

Independent Financial Adviser

"I’m a big Yardstick fan now and look forward to working with them on future projects."

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Alasdair Walker

Chartered Financial Planner, Hunter Aitkenhead & Walker

"We have felt like collaborators, rather than customers, and feel like Phil and his team has a vested interest in our marketing success that far exceeds his fee.”

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