Create and nurture an engaged audience with social media advertising

Based on your goals and your target audience, we will make recommendations on which social media platform (e.g. Facebook, LinkedIn) would be best to host your campaign. We will also set up accounts and pages should you need.

We have expertise and experience with all different types of social media advertising campaigns, meaning we will determine which campaign style is best for your objective. From traffic campaigns to lead generation, we will make recommendations based on your goals.

Following your branding guidelines and tone of voice, we will design creative options for the imagery and copy within your campaign. We will provide a variety of choices for you to consider which will be tested during the first few weeks of the campaign.

For our lead generation campaigns, we create a bespoke landing page which users will be directed to when they click on your advert. We will write the copy, add any relevant imagery and include a link to download your guide.

A huge part of our lead generation campaigns is the bespoke guide that will sit on the landing page – the selling point of your campaign. It will position you as the go-to expert on the topic it is based on, and it gives the potential client an incredibly useful asset to take away. It also provides a great conversation starter for when you follow up on any new leads.

We will nurture your leads for you. We write and create an email nurturing campaign which is automatically sent to leads using the information they provide when they download your guide. The leads will then be added to your newsletter database following the nurturing email campaign, which typically lasts four weeks.

Following your campaign launching, the first four weeks are crucial. This is a great opportunity to split test various images, copy and even audience options. We will keep a very close eye on the campaign to understand how the target audience is responding to it and prepare any recommendations following the initial testing period.

Once your campaign is live, we will monitor it to ensure that it provides you with high-quality leads. This monitoring process involves checking the budget/cost per download, managing any comments, inviting engaged users to like the social media page and recommending any changes to continually improve performance.