A service to provide newsletters, blogs and guides for your clients, prospects and professional connections
The package includes the production of articles, blogs, guides and newsletters, plus a host of other options for firms who want to accelerate their growth. It gives clients, prospects and professional connections valuable news and information in easy to read and timely chunks, while positioning you as a helpful and approachable expert.
Unlike other similar services, Yardstick Membership means the hard work is done for you:
- We write the articles
- We add the articles to your website
- We build and send your newsletters
You can sit back and relax (alright, we know you might have a few other things on your plate!) knowing you are in safe hands.
Plus, unlike others, we won’t tie you into onerous contracts. In fact, you can leave us at any time, with no notice.
We offer two membership options; Syndicated and Bespoke. All are available on a monthly, bi-monthly or quarterly basis.
We offer two membership options; the benefits and differences are explained below:
|Articles written and added to website
A complete service, giving you peace of mind that your communications are in safe hands.
Six articles per edition, based on your target clients.
Three articles per edition, written exclusively for you.
|Available on a monthly or quarterly basis
Publication frequency to suit you and your clients.
Trackable, convenient and more cost-effective.
An email newsletter is the most trackable, cost-effective and convenient way of distributing the content we produce for you.
We know how important this is. All communications will carry your branding. Continuing to position you and your business as the ‘go-to’ experts among your clients, prospects and professional connections.
|Branded guides and infographics
We’ll give your clients more in-depth information and analysis through branded guides published throughout the year. Over time, they’ll form a comprehensive library which we’ll customise with your brand.
|Annual Budget newsletter
An important landmark in the financial year. We’ll keep your clients well informed with a newsletter covering the key points on the afternoon of the Budget, not days later when others have beaten you to it.
|Ad hoc client communications when required
There are times when clients will look to you for information and reassurance. When these things happen, and you want us to, we’ll keep your clients fully informed.
|Repurpose our content
You will have access to all our content which you can use for alternative purposes. For example, if you advertise in magazines, our content makes a great alternative to a traditional advert, and certainly adds more value to the reader.
Information is key to measuring the success of your marketing activities. Each month we’ll provide a comprehensive report showing a series of key metrics.
Data security is vitally important. We’ll provide you with an online portal to manage your data.
You should also know
As you would expect, when we’re creating newsletters for financial advisers and planners (and when it’s necessary) we will liaise with your compliance department to obtain the relevant approval before publication.
Some advisers and planners simply want the content adding to their website but don’t require the newsletter element of the Yardstick Membership package. That’s fine with us. Contact us for more information.
Hear from our clients
Working with some great businesses.
Founder & Financial Planner
"The brand, logo and website has hit the brief perfectly and I couldn’t be happier! I wouldn’t hesitate to recommend them.”Read More
"They were a delight to work with – super responsive to our requests and also brought lots of good ideas to the table."Read More
Altura Mortgage Finance
"Best of all, their results driven approach is both refreshing and helping us achieve real goals. Thank you Yardstick!”Read More
Independent Financial Adviser & Managing Director
"If you’re a financial services firm looking for marketing experts, The Yardstick Agency should be your first call.”Read More
Independent Financial Adviser
"I’m a big Yardstick fan now and look forward to working with them on future projects."Read More
Chartered Financial Planner, Hunter Aitkenhead & Walker
"We have felt like collaborators, rather than customers, and feel like Phil and his team has a vested interest in our marketing success that far exceeds his fee.”Read More
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