Wednesday 23 October, 1pm
Free webinar: In conversation with Marcus Sheridan - harnessing the power of content and inbound marketing to win new clients
We’re delighted to have Marcus Sheridan, the legendary author of They Ask, You Answer, join us for our October webinar.
We live in a digital world, and your potential clients have access to infinite information to help them decide which financial adviser, planner or mortgage broker to work with. To attract them to your door, they need to believe you’re the expert who can solve their financial challenges or help them achieve their aspirations.
This webinar will help you position yourself and your business as experts so you can attract more high-quality clients.
What will you learn?
On this webinar, you will:
- Understand Marcus’ they ask, you answer philosophy
- Learn the 5 questions every business should answer on their website
- Discover why radical transparency should be at the heart of your marketing
- Be given fantastic tips and tricks that guarantee you’ll never run out of content ideas
- Learn more about the power of video and why it should be central to your marketing
- Discover why 70% of a consumer’s buying decision is made before they meet you and the implications for your marketing
Who should attend?
Marcus’s marketing knowledge and experience are so wide-ranging that this webinar will benefit everyone in the financial services profession who is responsible for marketing themselves or their business.
When?
For this webinar, we’re going out at a slightly different time.
Marcus lives in the US, so we’ll go live at 1.00 pm BST on Wednesday, 23 October.
It’ll last an hour, including plenty of time to ask questions.
How much?
Nothing. Our webinars are always free.
How to book?
Click here to visit the registration page and grab your place.
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Working with some great businesses.
Founder & Financial Planner, 4 Financial Planning
"The brand, logo and website has hit the brief perfectly and I couldn’t be happier! I wouldn’t hesitate to recommend them.”
Read MoreManaging Director, NextWealth
"They were a delight to work with – super responsive to our requests and also brought lots of good ideas to the table."
Read MoreManaging Director, Altura Mortgage Finance
"Best of all, their results driven approach is both refreshing and helping us achieve real goals. Thank you Yardstick!”
Read MoreDirector and Financial Planner, Annetts & Orchard
"I’m a big Yardstick fan now and look forward to working with them on future projects."
Read MoreManaging Director, Handford Aitkenhead & Walker
"We have felt like collaborators, rather than customers, and feel like Phil and his team has a vested interest in our marketing success that far exceeds his fee.”
Read MoreFinancial Planner, IQ Financial
We were lucky to be referred to Yardstick last year. We are delighted we hired them. They have specialist knowledge designed specially to help Financial Planning businesses like ours.
Read MoreHead of Marketing, Ellis Bates Financial Advisers
Phil's style is informed, humorous and collaborative. The content is punchy, relevant, a go-to guide on how to create more recommendations and prompts action with no exceptions. Great workshop.
Read MoreFinancial Planner and Founder, Delaunay Wealth
I am absolutely delighted with all the work the Yardstick team has done for us and am very excited about how this will drive our new business/client acquisition in future. I would highly recommend them to any financial planning firm that takes their business seriously.
Read MoreDirector and Financial Planner, Insight Wealth
Great to work with a good professional outfit that had provided us direction and clear thinking in marketing our business effectively to obtain quality new clients.
Read MoreDirector & Financial Planner, Citygate Financial Planning
A thorough and excellent service. Phil and his team know exactly what to do, how to do it and when to do it. We very much look forward to working together more in the future.
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