Matt Batsman, Author at The Yardstick Agency

Author

Matt Batsman

Always think about the inbox you’re sending an email into. Here’s why

March 26, 2025 by Matt Batsman

The strange but true story of Sir John H. Backflip and a cautionary tale of Artificial Intelligence

December 18, 2024 by Matt Batsman

Inform for free, charge for implementation: An effective sales lesson from a personal trainer

September 04, 2024 by Matt Batsman

Can Betteridge’s law of headlines teach you how to get every client and prospect to read your content?

May 22, 2024 by Matt Batsman

3 festive marketing lessons to learn from (probably) the best Christmas film of them all

December 13, 2023 by Matt Batsman

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