Adviser Website Index

Compare your website’s performance

We provide this adviser website index because a website plays a crucial part in the marketing strategy of most financial advisers and planners. To be able to compare your performance with your competition can also be hard.

However, until now, it has been impossible to know how your site compares to those of other advisers.

The Yardstick Adviser Website Index solves that problem by collecting data from adviser websites. It then shows you the average performance for a range of key performance indicators.

To use the index, simply enter your statistics taken from Google Analytics to compare your performance. This is a free tool, which shows you key information about your website and how your site compares. If you are unsure whether you have Google Analytics on your website or would like us to add it (for free, because we are nice like that!) please drop us a line to [email protected].


Visitor numbers

Metric Your website How your website compares
Average sessions per month 0
Average unique visitors per month 0
Proportion of returning visitors 0 %
Proportion of visitors from the UK 0 %

Visitor quality

Metric Your website How your website compares
Average page views per session 0
Average time per session (seconds) 0
Bounce rate 0 %

Devices used to access your website

Metric Your website How your website compares
Desktop 0 %
Mobile 0 %
Tablet 0 %

How people find your website?

Metric Your website How your website compares
Organic 0 %
Direct 0 %
Social 0 %
Referral 0 %
Display 0 %
Paid 0 %
Email 0 %
Other 0 %

Which social media channels do people use to find your website?

Metric Your website How your website compares
Facebook 0 %
Twitter 0 %
LinkedIn 0 %

Hear from our clients

Working with some great businesses.

Ian Else

Founder & Financial Planner

"The brand, logo and website has hit the brief perfectly and I couldn’t be happier! I wouldn’t hesitate to recommend them.”

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Heather Hopkins


"They were a delight to work with – super responsive to our requests and also brought lots of good ideas to the table."

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Rob Gill

Altura Mortgage Finance

"Best of all, their results driven approach is both refreshing and helping us achieve real goals. Thank you Yardstick!”

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James Mackay

Independent Financial Adviser & Managing Director

"If you’re a financial services firm looking for marketing experts, The Yardstick Agency should be your first call.”

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Tom Orchard

Independent Financial Adviser

"I’m a big Yardstick fan now and look forward to working with them on future projects."

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Alasdair Walker

Chartered Financial Planner, Hunter Aitkenhead & Walker

"We have felt like collaborators, rather than customers, and feel like Phil and his team has a vested interest in our marketing success that far exceeds his fee.”

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