If you’re not using video as a core part of your marketing strategy, you’re missing out on a massive opportunity.

In 2024, video isn’t just another content format: it’s the dominant force driving engagement, brand awareness and, ultimately, sales. But don’t just take my word for it – let’s dive into the data that proves why video is king.

The numbers don’t lie

• Consumption – People are watching more videos than ever. A study in 2023 states that the average person spends 100 minutes per day watching online videos. That’s a huge chunk of their attention!
• Engagement – Video is far more engaging than text or static images. Research by Insivia found that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
• Social Sharing – Videos are shared 1,200% more times than text and images combined. This means your message has the potential to reach a much wider audience.
• Conversion – A study by Eye View notes that video on landing pages can increase conversion rates by 80% or more. When it comes to driving action, video is a powerhouse.
• Consumer Preference – Research done by Wyzowl revealed that 86% of businesses use video as a marketing tool, and 93% of marketers say video is an important part of their strategy. That’s because consumers want video content.

Why video works so well

• It’s visually compelling – Our brains are wired to process visual information quickly. Videos capture attention and make it easier to convey complex ideas.
• It tells stories – Humans are natural storytellers. Video allows you to create narratives that resonate with your audience on an emotional level.
• It’s versatile – Videos can be used across various platforms and channels, from your website and social media to email marketing and paid advertising.
• It builds trust – Seeing the faces behind your brand humanises your business and helps build trust with potential customers.

Why every business should prioritise video:

• Increased brand awareness – Videos help you stand out in a crowded market and make a lasting impression.
• Higher engagement rates – Video keeps people on your website longer, leading to better SEO and increased brand recall.
• Improved conversion rates – Video can directly impact your bottom line by driving more sales and leads.
• Stronger customer relationships – Video creates a more personal connection with your audience, fostering loyalty.

Ready to get started?

If you haven’t embraced video yet, there’s no better time than now. Start small with simple videos and gradually experiment with different formats.

Remember, the most important thing is to create valuable, engaging content that your audience will love.

Here are a few ideas to get you started:

• Client testimonials – Let your happy customers do the talking.
• Corporate brochure videos – Showcase your product or service in action.
• Adviser/planner FAQs – Give your audience a peek into your company culture.
• Educational content – Share your expertise and provide value.

Remember: Video is the king of content for a reason. Invest in video marketing and watch your business thrive!

If you need help creating videos your clients and prospects will love, get in touch. Email hi@theyardstickagency.co.uk or call 0115 8965 300.