News article

What being a loser kid has taught me about reusing content

One day when I came home at lunchtime I heard a funny noise. Went out to the backyard to find out it was one of those rowdy boys. Stood there was my neighbour called Peter and a flux capacitor. He told me he built a time machine, like the one in a film I’ve seen. He said, “We’re going back to the year 2002”.

Great Scott! 30 September 2002, the year of Busted’s self-titled debut album, we’ve made it. The start of my childhood began with the release of this album before I knew what I was to go to school for and still sleeping with the light on.

Before day turned into night, everything I knew about reusing content was thanks to the loser kids, Matt, James, and Charlie.

Three studio albums later I’m still going back to that first album, and I’m not the only one. With Busted’s 20th-anniversary arena tour selling out in minutes, the trio sure know how to reuse old content.

But how can we do that too? Let’s crash the wedding.

Create bloody good content!

First things first, Busted made some absolute bops. The key to doing this in finance is to simply sign up as a Yardstick Member. If you are currently a member just know you’re already receiving the bop equivalent of finance material, and that’s quite the bop.

Can’t Break Thru

Now you’ve got that bloody good content, share it! From one blog post you can make:

  • A newsletter
  • Multiple social media posts
  • A podcast
  • A script for a video.

Not everyone wants to read a blog. That’s fine – they may prefer an email, a video, a short-form social media post or even a podcast. Some mediums will perform better than others but reusing your content in a different medium will help build and grow the relationship with your audience by using content you already have.

Think of it like this, you should never “run out of content”. If you are signed up as a Yardstick member you will receive multiple blog posts a month. Let’s crunch the numbers…

Three to six blog posts can easily become six emails, a minimum of 20 short-form social media posts, three Podcasts and three videos. That’s a total of at least 32 pieces of content you can share just for one month – more than one a day! – and that’s without revisiting old content too.

And don’t get me started on how much content you can get out of the e-zines from our shop – they are jam-packed full of informative and interesting content.

Take a page out of some of Busted’s album releases, they have Busted (the compilation album), Greatest Hits 2.0 and Greatest Hits 2.0 (Guest Features Edition). That’s three albums that feature essentially the exact same content.

Reuse old content

Busted have reused their content extremely well.

Unfortunately, their studio albums from 2002, 2004, 2016, and 2019 never reached number one in the UK album charts. However, on 23 September 2023, they finally reached the top spot with their Greatest Hits 2.0 featuring eight songs from 2002, six from 2003 and one from 2023.

Yep, their first number-one album came from songs they made 20 years ago.

So don’t be worried about digging through your old content and putting it back out there. More than likely, that blog you posted a year ago has been forgotten and since then your audience has changed and grown, so some of your audience may have never seen that post.

Just make sure all the facts and figures are up to date (we don’t want to be providing your audience with out-of-date information now do we?!).

So, without being hypocritical, I’m now going to ask Phil if we can reuse this blog and use this content as a script to a video. I’m thinking blonde stripe in my hair, underwater with boybands, and another one and another one and another one, triple errr… Who’s David? Yeah David, let’s put David in the video instead.

If you want to become a loser kid just like me, get in touch with a member of our team by email at or call at 0115 8965 300.

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