What a summer we’ve had! Maybe not for the weather, but for sport. We’ve enjoyed the Euros, Wimbledon, rugby union internationals, Formula 1 and The Olympics.
For me, watching sports is a way to relax (sometimes!), but there are also many aspects I can implement into the social media strategies we create for our clients.
It doesn’t benefit anyone if I gatekeep these learnings from you, so here are some valuable lessons I’ve learnt from my summer of sport.
1. Visual content is key
Sports events are visually spectacular, and high-quality images and videos capture the essence of the action. Think about the ferocity of a rugby tackle or the emotion of Lewis Hamilton winning his ninth British GP.
Invest time in designing your own content, take photos on your phone, shoot some videos (even if they’re home shot footage) and create well-designed graphics to make your posts stand out.
Visually engaging content is more likely to be shared and can significantly boost engagement. It is also far more exciting when it’s your own than generic stock images!
2. Storytelling and human interaction
Every athlete has a story to tell, and sports fans love to connect with their personal journeys. Stories show their backgrounds, struggles, and triumphs. They also add a human element that resonates deeply with their audience.
One of my favourite stories from this summer is that Phil Foden’s mum is a Manchester City fan, while his dad is a Manchester United fan – it must be awkward in their house, given Foden plays at City!
So, make sure you’re incorporating storytelling into your social media strategy. You might not think it, but your followers are interested in what you got up to at the weekend. Create behind-the-scenes content and use personal anecdotes to create an emotional connection with your audience. Authenticity goes a long way.
3. Diverse content for diverse audiences
Each sport attracts its own unique audience.
- Wimbledon = the elegance and tradition
- Olympics = a global audience with varied interests
- Formula One = a need for speed and technical analysis
- Rugby union and Euros = regional fan bases who are passionate and loyal.
Tailor your content to suit the needs of your audience. Take the time to really understand the demographics and interests of each group you’re trying to target, and customise your posts to resonate with them.
Get in touch
If you’re struggling with your content or would like some help designing a match-winning social media presence, please do get in touch.
Email hi@theyardstickagency.co.uk or call 0115 8965 300.
