Video marketing has become an essential tool to improving traffic on your website.

Even before TikTok, video has been helping businesses rank higher than their competitors on search engines such as Google.

Video consumption is growing exponentially and doesn’t plan to slow down. With TikTok, YouTube, and many other social media platforms transitioning to a video platform, there are many benefits to producing videos for your business.

According to The Social Shepherd, 78% of marketing professionals say videos have helped increase sales, and 86% of marketing professionals reported that they use video as a marketing tool.

I could go on and on with percentages and statistics as to why you should be using video to grow your business, but what’s important is to see for yourself. So, how do you do it?

What videos can you make?

There are many videos that can further develop your business. Here are just a few ideas:

• Introductory video – Videography is very effective at storytelling, so use this to your advantage. Introduce you, your business, and your team to your target audience by telling visitors what you do, why you do it, and what problems you solve.

• Client testimonials – The right kind of visitor is looking for a solution to their problem, and they want reassurance that you are that solution. Client videos are an effective way to show potential leads how you have solved other people’s problems.

• Explain/educate – Want to explain the benefits of having a financial adviser or educate your audience with investment updates? If so, make a video. In a digital-heavy society, our attention span is getting shorter, and many want the answers quickly. The right video will hold the attention span of your audience and deliver information effectively.

There are many solutions that video can solve but these three are proven to be the most effective.

What benefits can video have to your business?

Boosts traffic

To put it simply, Google analyses how long a visitor stays on a web page and how interactive they are on that page. The longer and more interactive the session, the higher the page ranks.

By having a video, visitors will likely interact and spend more time watching the video resulting in a better-performing web page.

Build relationships and trust

Introduce your business with some personality and a friendly face. Doing so will be the start of a developing relationship.

Visitors want someone to connect with and someone to relate to. The right video will do exactly this and, as a result, conversions are likely to improve.

Recyclable content

Let’s say you produce an introductory video for your business, highlighting key areas you specialise in and examples of your service.

You can then probably make 5 to 8 shorter videos from this content.

For example, you can cut the introductory video into smaller sections and use them on social media.

Short videos have become the norm on social media so why not recycle the videos you already have to generate traffic through other channels such as TikTok, LinkedIn, Facebook, and even Instagram? You have the content sitting there waiting to be pushed out – so use it!

To find out how we can help you stand out through videography, email hi@theyardstickagency.co.uk or call 0115 8965 300.