Jake Petterson, Author at The Yardstick Agency

Author

Jake Petterson

Is your website too clever for its own good?

September 02, 2026 by Jake Petterson

What an expensive water bottle can teach financial planners about brand loyalty

June 01, 2026 by Jake Petterson

Are you ready to own your story?

April 22, 2026 by Jake Petterson

Let’s talk about that Coca-Cola Christmas ad: Exploring the potential, and limitations, of AI in marketing

November 19, 2025 by Jake Petterson

Prove you’re a faithful: 3 copywriting lessons from The Traitors

October 29, 2025 by Jake Petterson

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