News article

A conference to help your clients become happier as well as wealthier

One of the reasons we started The Yardstick Agency was to help promote the benefits of financial planning. What better way to do that they let you know about the inaugural Financial Wellbeing Conference?

That’s why we’ve handed this week’s blog over to the inspiration behind the conference, Chris Budd to explain more.

Over to Chris…

How often have you helped a client make a decision which has improved their levels of happiness? What difference would it make to your business if your advice was focussed on making your clients happier as well as wealthier?

We (the team behind the Financial Wellbeing Podcast) are putting on a conference for financial planners and advisers. Attendees will:

  • Learn about the principles of money and happiness;
  • Be inspired to help clients use their money to find purpose and meaning;
  • Come away with lots of practical tips to help their clients increase their wellbeing.

We will also have an announcement and an offer, exclusive to attendees, that could revolutionise financial advice in the UK!

But first – what actually is financial wellbeing, and why should you attend a conference on the subject?

What Makes Us Happy?

The main contributor to our wellbeing is the quality of our social contact (for supporting evidence of this statement, come to the conference!). For many, having purpose in life is also a significant factor.

Money is, therefore, a facilitator to happiness. Does money make you happy? Yes – but only to a point, and only if you use it in the right way.

Financial wellbeing is, therefore, the use of money to promote happiness.

Money And Happiness

For some, financial wellbeing means teaching people about budgeting and handling debt. Workplace lending companies have been active in promoting this use of money, for example. The negative impact on wellbeing from debt is certainly one aspect of money and happiness.

For financial planners and advisers, however, there are ways of helping clients to use their finances to actively increase wellbeing. These can be summarised into the following five areas:

  • Having a clear path to identifiable objectives
  • Control over daily finances
  • Financial options
  • Ability to cope with a financial shock
  • Clarity and security for those we leave behind

Source: The Financial Wellbeing Book

Examples of how money can be used as a positive contributor to wellbeing include: spending on experiences; philanthropy; making better financial choices; cashflow forecasting; providing security for loved ones; enabling purpose.

The financial adviser who helps their clients in such areas is going to have extremely loyal clients!

The Financial Wellbeing Conference

We have a line up of speakers at the conference intended to inspire you as well as give you ideas to implement. The topics that our speakers will cover include:

  • How to use money to increase happiness
  • How anxiety can lead to poor choices – and what to do about it
  • How advisers can help clients maximise wellbeing from giving
  • How to measure happiness – and why
  • Wellbeing in the workplace
  • The changing role of money in the event of a life-limiting illness
  • The behavioural biases that lead to poor financial decisions

There will be a book store, the opportunity to meet with the Money Charity, and to find out more about the work of the Penny Brohn UK Cancer Centre (who will receive any profits from the conference).

For more information about the event, including the speakers, and to book your ticket, please visit the conference website by clicking here.

We look forward to seeing you!

Stay in touch


Sign up to receive our hints, tips & ideas to improve your marketing.
As you’d expect, we’ll never pass your details to anyone else and if you don’t like what we have to say, you can unsubscribe at any time.