Much like when your favourite jumper starts showing wear or your car begins making odd noises, you know when your website needs a refresh. It might be minor repairs, or it’s time to bite the bullet and start afresh.
Websites don’t come with warning lights or loose threads, so it can be difficult to know when the right time is to start again or make changes. But don’t worry – we’re here to help you spot the signs that your website might need some attention.
1. Old logos are still visible
Warning sign number one: outdated logos still appear across your website. Maybe you rebranded a while ago and “never got around” to updating your site, but using two different logos can impact your credibility more than you might think.
And it’s not just your company logo to keep an eye on. We quite often see old Chartered logos used on websites. If you need further guidance on this, then Dan’s blog explains the differences clearly.
2. Your website focuses on products rather than the types of people you work with
When a prospective client visits your website, they’ve arrived there with a trigger; a problem they need to solve or goals they want to achieve.
That’s why it’s essential to highlight the types of clients you specialise in helping, rather than listing every service and product. This way, clients can see themselves in what they’re reading and think, “Yes, these are the people who understand my challenges and what keeps me up at night.”
3. There’s no social proof on your website
Once you’ve identified your ideal client types, the next step is to position them as the hero of their own story, with your firm as their trusted guide.
As Phil discussed in this blog, client testimonial videos are the best way to position your client as the hero and tell others about their transformative journey with you.
You can also build credibility with other forms of social proof including Google Reviews, written testimonials, VouchedFor ratings and client survey results (all of which we can support you with!).
4. There are no faces or real people on there
If your website is packed with stock images and doesn’t show the people on your team, it might be time for a refresh.
Updating your visuals and investing in a team photoshoot is a simple change that can make a big impact.
5. The design feels outdated
Design can be subjective, but if your website no longer feels aligned with your brand or looks a bit “old-fashioned,” it may be time to create a new one.
That doesn’t mean you need an ultra-modern site with animations flying in from all directions. At The Yardstick Agency, we build websites that stand the test of time, giving you something you’ll be proud of for years to come.
6. You’re embarrassed to point prospective or current clients to your website
Your website should be a source of pride, something you want to shout about from the rooftops, and it needs to reflect your trustworthiness, expertise, and brand.
An easy-to-navigate website that shows off your firm will help you put your best foot forward and confidently guide prospective clients to the right financial planner or adviser for them.
7. It’s difficult to make any changes
It’s not just about what clients see – your website should be easy to manage behind the scenes, too. If you can’t make simple text changes or add new team members to your website without a load of stress and hassle, it might be time to consider a new website build.
At The Yardstick Agency, all our websites are created on WordPress, making it incredibly straightforward for you to make updates yourself. And if you’d rather leave it to us, we’re here to help with any changes you need!
8. Your website isn’t mobile-friendly
More people than ever make big decisions on their phones and tablets, and if your site doesn’t adapt to these devices, it can lead to missed clients.
A mobile-friendly website also ensures clients can easily access your information and services wherever they are.
Imagine a scenario where a client is out for lunch with a friend and has recommended your services, their first instinct might be to pull up your website right then and there. Make sure it’s ready to impress on any device.
You’ve found the right marketing agency for the job!
And finally… you’ve discovered The Yardstick Agency and all your website dreams have been answered! We’ve won multiple awards for our financial services websites, so you could say we know what we’re doing.
If you’re looking for a website that ticks all the boxes, email hi@theyardstickagency.co.uk or call us on 0115 896 5300 now to learn more.
