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4 social media lessons that you can learn as you’re watching Euro 2024

It’s impossible to ignore the excitement surrounding Euro 2024. 

Whether you have found yourself watching Georgia v Czechia or England v Denmark, there’s been no escaping the thrill. 

But as you’re watching the games, have you ever considered what you can learn about social media from the tournament?

You’re probably thinking, “What does football even have to do with social media?” 

Well, quite a lot. 

Here are four social media lessons you can pick up while enjoying Euro 2024.

1. Engage with your audience

During the tournament, you’ll notice that teams aren’t just playing well on the pitch, they’re engaging with their fans off it too. 

I don’t know about you, but I love watching Lions’ Den Unlocked, where you get to see the England players answer questions from the fans, so the supporters can get to know the players and see a more personal side to the team.

As an IFA, you can follow in the footsteps of the England team, engaging with your audience by responding to comments and direct messages so you can show everyone that you are a human behind the screen, not just a company or professional.

2. Be consistent

Football teams always practise consistency. For example, they practise relentlessly in training to deliver their plan on the pitch and carry out what the manager wants – even if it might not always look like it on the day!

Similarly, your social media presence should be consistent. Posting regularly keeps your audience engaged and shows that you are active. It should be predictable and reliable, perhaps not always daily but certainly regular.

3. Show your personality

Have you seen the players’ social media profiles? They share more than just football, ranging from their favourite meals to what they do in their spare time. 

For example, England winger Bukayo Saka had a habit of giving his teammates words to spell when they were in Qatar for the 2022 World Cup, posting them on his TikTok account. This helps fans connect with the players on a personal level.

Show your personality, share events you attend, introduce your team or post about your weekend activities. It makes your brand more relatable and trustworthy.

4. Authenticity matters

Whether it’s celebrating a win or admitting mistakes, showing authenticity on and off the pitch helps to build a genuine connection with supporters. For example, the Royal Belgian FA posted a video on social media of the exhausted, truly happy faces of the Belgian national team as they came off the pitch after their win against Romania.

The same applies to your social media as an adviser. Being authentic helps people relate more to you. Share real case studies and client reviews to build trust and connect with your audience.

Get in touch

If you’re struggling with your content or would like some help designing a match-winning social media presence, please do get in touch. 

Email or call 0115 8965 300.

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