Client details

Client name: The Adviser Alliance

Client URL:

Client Date: May 2017

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The story

Why did The Adviser Alliance get in touch?

The Adviser Alliance isn’t your average mortgage club, meaning we had to throw out the rules for their branding and subsequent website.

Positioning themselves as a new type of club, The Adviser Alliance needed a bold identity that would allow them to disrupt the status quo and grab the attention of brokers.

How did we help?

The first stage was creating a bold, adventurous brand that looked like nothing the mortgage club sector already has. Our research suggested that a strong palette of purple, pink and teal would stand out, which was used heavily throughout the visual identity. A logo, colour palette and set of design elements such as imagery were carefully designed to maximise visual impact.

The next stage was to set the brand within the context of the website. A striking image of a rocket launching was chosen; a strong metaphor for The Adviser Alliance. The primary objective of the website was initially to attract registrations. To achieve this, the copy was crafted to engage brokers, and a carefully designed call to action was implemented.

The final product is an exciting brand that achieves its mission to disrupt the mortgage club sector.

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