Client details

Client name: High Edge Financial Planning

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Client Date: May 2017

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The story

Why did High Edge Financial Planning get in touch?

When Rob Terry, founder of High Edge Financial Planning, came to us, he had a very common problem. His ability to add value to the lives of his clients, and allow them to take financial control was being hindered by his current branding.

Without a coherent visual identity, and a strong story behind his brand, he was a great financial planner, that unfortunately lacked a great brand.

How did we help?

The first stage was working closely with Rob to ensure that his visual identity was right for his target clients, and represented the firm well. We created a logo, assembled a colour palette and designed a cohesive brand, supported by beautiful monochrome imagery of the surrounding Peak District.

The next stage was to set the brand within the context of a website. A combination of striking images, white space and well-considered typography ensured that the final product was a website that appealed to Rob’s target clients. We crafted the content for the website too, creating a tone of voice that the audience can engage and identify with.

The final product is a well-balanced brand and a beautiful website that aids Rob when he’s busy improving the financial wellbeing of his clients.

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