You’ve finished presenting your webinar, and everything went well.
Give yourself a pat on the back and take a quick breather, because your work isn’t over yet.
There’s a long list of things you can do to capitalise on the time and effort you’ve invested and extend the life of your webinar far beyond the hour or so you spent presenting it.
#1. Reply to anyone who used the Andy Bounds call to action
If you used the Andy Bounds call to action (“Email me these one or two words, and I’ll send you X, Y, or Z”), you should have a bunch of emails waiting for you when you check your inbox. Reply quickly with the asset you promised, explain how they should use it, and give them a clear next step.
#2. Reply to unanswered questions
Aim to answer every question during the live session. However, you might run out of time, and some questions might be too personal to answer publicly. If that happens, email the people whose questions you didn’t answer immediately after the webinar with a response or an offer to speak privately.
#3. Upload the recording to YouTube
Publishing the webinar on YouTube gives it another chance to be discovered and provides an easy-to-embed version for your website. Plus, it gives you one simple link to share by email and across your social media channels.
#4. Send a follow-up email, including the recording
Maximise engagement by emailing everyone who registered, including those who didn’t attend the live session. Send it on the same day or, at the latest, the following day and include the recording, useful links, a clear call to action and…
#5. Request a Google review
Google reviews are hard to get, so you need to take advantage of every opportunity. In your follow-up email, include a link and invite attendees who found the session valuable to leave a Google review.
#6. Add a link to the recording on your promotional social posts
If you promoted your webinar on social media, go back and add a comment with a link to the recording. That way, even people who didn’t register can watch the replay, helping your webinar reach an even wider audience.
#7. Publish post-webinar social posts
Help people who didn’t register, as well as those who registered but couldn’t attend, catch up by creating separate posts promoting the recording on each of your social media channels.
#8. Add the recording and transcript to your website
Help your website visitors learn from your webinar by adding the recording to your site. Use Otter, or a similar transcription tool, followed by a human check to add a transcript to the page. This unique content will improve your SEO (Search Engine Optimisation).
#9. Create short videos for social media
Help more people benefit from your webinar and build brand awareness by turning the best moments from your session into short videos to share on social media.
#10. Turn the questions into content
If one person attending your webinar asked a question, others like them probably need the same answer. So, turn the questions you were asked during the session into social media posts and blogs.
#11. Turn the webinar into content
Help your webinar live on long after you’ve finished presenting by turning it into a blog, guide, or white paper. If you’ve already created a transcript, this becomes much easier.
#12. Add new attendees to your newsletter list
If you promoted your webinar on social media and elsewhere, you’ll now have some new email addresses. Keep raising your profile with new attendees by adding them to your newsletter list. Just make sure your data protection compliance is watertight first.
#13. Watch the webinar back to improve your presenting skills
Very few people enjoy watching themselves present but, however uncomfortable it might be, you’ll spot things to improve. So, embrace the cringe and dive in. Your future audiences will thank you.
#14. Make a list of improvements for your next webinar
Your presenting won’t be the only thing you can improve. So, while the session is still fresh in your mind, review every element, from the registration page and promotional emails to audience participation and your follow-up. Make a list of what worked, what didn’t and what you’ll change next time.
#15. Review the webinar data
Compare registrations, live attendance, viewing time, poll responses, questions, clicks, and conversions. This will show what worked and when people lost interest. Do more of the former and less of the latter or, at the very least, change things up next time.
Powerful one-to-many communication
Webinars are a fabulous way to communicate with many people at once. However, to maximise your return on investment, embrace these tips, and yours will live on long after you’ve finished presenting.
If last week’s blog and these tips have convinced you to run a webinar in the next few months, and you’d like our help (we can do everything except present it for you), please email abi@theyardstickagency.co.uk or call 0115 8965 300 and we’ll arrange a chat.
Finally, if you’d like to see how we put these tips into practice, click here to join our next free webinar at 10 am on Wednesday 23 September, where we’ll explore 10 great habits that’ll turbocharge your marketing.
