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What does your marketing strategy have in common with self-care?

It’s easy to find yourself in a bit of a low. You might feel uninspired, demotivated, and simply on autopilot in day-to-day life. This might be true even if there is nothing in particular that should be getting you down, and you lead a great life on paper.

When this happens, it’s a sign to change things to perk yourself up more than the way a cheeky lil’ treat would.

I wound up in that rut recently: my routine was just not doing it for me and so, since I work in marketing, it felt it would only be right to build myself a self-care strategy.

Results from self-care seldom come easy. Comparable to your marketing strategy you need to:

  • Evaluate your current routine
  • Understand what will work best for you
  • Create a plan
  • Stay consistent with your plan
  • Rinse and repeat

So, let’s establish how taking a marketing strategy approach can help you to look after yourself.

Evaluate your current routine

It’s well known that exercise releases happy hormones, but it can also do more damage than good if you don’t approach it correctly. You shouldn’t throw yourself into a marathon without prior training. And if your form is not correct when lifting heavy weights, it could result in a serious injury.

To avoid this, proper training and advice from an experienced instructor can add value. Personally, I’ve had strength and conditioning training before but I needed to be more consistent, so I could still benefit from the feeling of accountability that booking a session provides.

Much like your marketing, there are tools out there that can give you a general understanding of what you can do to improve. However, if you are trying to reach a specific goal, the skills and expertise of professionals have massive benefits.

Understand what’s best for you

Here’s a fun fact for your next pub quiz: the skin is the largest organ of the human body.

So, it’s perhaps no surprise that it varies so vastly from person to person, and that everything from your diet to the environment you are in can affect it. Consequently, different treatments and ingredients are needed to take care of it properly.

Some people’s skin will react well to detergents, moisturisers, and soaps but others won’t, so you need to do some due diligence and research the ingredients that work well for your skin type.

You also need to research the audience you market to and the environment they’re in.

Show that you have the right ingredients for your customer type. Are they looking for someone qualified with years of experience? Someone who is an expert in the issue they need help with?
Or someone local?


New marketing techniques and tools develop as time goes on. While not all of them will be effective for your strategy, it’s good to develop and adapt.

To introduce something new, I tried a HotPod yoga trial as a way to relax after work. I enjoyed it very much and one instructor in particular was very calming.

I wanted to continue going to the sessions she ran but it would’ve been an unwise financial decision to choose the company’s monthly membership option because my schedule didn’t coordinate with the sessions my preferred instructor ran. Instead, I invested in a pack of classes to use when convenient, making optimal use of my money.

Your dream marketing strategy doesn’t always align with your financial capabilities, so you need to prioritise which elements are most beneficial to the strategy’s health to ensure you have a holistic plan that’s cost-efficient.

Stay consistent

Everyone knows hydration is key. It impacts all sorts of bodily functions and health aspects.

The average daily water consumption recommended is over three litres. Before you run to stick your head under the tap, you can’t have one big drink and expect everything to be well!

Your hydration (and your marketing) is something that needs to be maintained. It’s comparable to someone expecting an email once a week, and instead getting no contact then four emails all at once at the end of the month.

If your marketing is sporadic, you’ll be perceived as unreliable. So, plan how often you will post on social media, send an email campaign, or upload articles, and make sure you can deliver it.

To see considerable progress towards your marketing goals, you need to stay consistent. It’s not a quick fix but eventually, you should see what quenches your prospects’ thirst and continues to build credibility. Your consistency in marketing signals to customers your care and attention to detail and shows them how they can expect you to look after them.

Another element to consider in your plan is timing. You’re not going to drink your three litres right before bed, or you’ll disrupt your sleep. Likewise, it’s no good communicating with your customers at inopportune times. So, prevent headaches by analysing your content performance with platforms like Google Analytics to see how well it performs at different times.

Rinse and repeat

Continue to monitor your strategy to see what’s working for your business and what you can improve.

If you’d like a hand from some marketing experts, we’ve got the experience to help you evaluate your current routine, understand what will work best for you, create a comprehensive plan, and stay consistent.

Get in touch via email or phone 0115 8965 300 to give your marketing strategy some TLC.

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