Think social media is just endless scrolling? Think again.

For savvy financial planners and advisers, it offers you the potential to grow your audience and create meaningful connections with clients and prospects.

Social media really can revolutionise your business, allowing you to:

• Promote your services effectively
• Show off your business’s personality and culture
• Build stronger client connections and community
• Understand your audience (using data and insights)

• Reach a much wider audience and grow your business.

Keep reading to discover 20 more reasons why social media deserves a place in your marketing strategy.

Unlock powerful data and insights that help you truly understand your market and audience

#1 – Understand your audience

Get crucial insights on trends and client desires straight from social media. It also allows you to understand your audience’s opinions and frustrations, and provides data on their demographics and interests, helping you target them more effectively.

#2 – Gain authentic client feedback

Testimonials and stories from clients showcasing how your advice has positively impacted their lives are powerful, because they offer highly authentic and trustworthy insights into the real-world impact of your services. For example, they might tag you in pictures of them on their once-in-a-lifetime holiday, only possible with the help of their adviser.

#3 – Measure marketing performance

See what’s working (and what isn’t) with data and reports. This means you can easily check in on your campaigns, see what’s hitting the mark, and fine-tune your efforts for even better results.

#4 – Keep your reputation strong

With social media, you can easily keep tabs on any mentions of your business. In turn, you can quickly respond to feedback and stay on top of how people see you.

Forge stronger bonds with your clients and build a thriving community around your business

#5 – Direct communication and real-time updates

Quickly share personal news, market updates, and valuable tips. You can also talk directly with clients, starting conversations and answering their questions to gain trust and show you’re listening.

#6 – Build a community and showcase your personality

Regularly interacting and providing value helps you build a strong, loyal community. It’s also the perfect place to let your unique personality shine through, making your business more relatable and human.

#7 – Drive interaction and engagement

Get your audience excited with interactive posts like polls. These not only boost engagement but also help you learn what your audience is passionate about, and get more eyes on your feed.

#8 – Create relationships with other trusted professionals

Social media makes it much easier to discover and connect with professional connections, such as accountants, solicitors, and lawyers, opening doors to potential introducers.

Show off your business’s unique personality and culture, making it memorable and relatable

#9 – Increase visibility and recognition

Social media puts your business in front of a wider audience, and regular interaction makes you more familiar. Research shows that on average, it takes six to eight touchpoints to turn a prospect into a client, and social media can help you hit some of those.

#10 – Gain credibility by showing off your team

Showcasing your team humanises your business, building vital trust and authenticity. It helps customers connect with the real people driving your firm, powerfully enhancing your story.

#11 – Establish expertise and attract ideal clients

Sharing valuable insights and expertise on social media can position you as the go-to expert in your field. Plus, it provides a glimpse into your company culture, helping you attract your ideal clients and connections.

#12 – Access happy employees’ networks by giving them an opportunity to shout about your business

Encourage your employees to share company updates on their personal social media. This taps into their networks, significantly expanding your reach and building greater trust.

#13 – Maintain a consistent tone of voice

Use social media to make your business’s tone of voice consistent across all platforms. This reinforces your identity and makes you and your business more recognisable to your audience.

Promote your services effectively to the right people

#14 – Pinpoint your ideal clients with targeted ads

Targeted paid ads let you precisely pinpoint your ideal clients, allowing you to reach specific audiences based on demographics and interests. This ensures your message is seen by the relevant people, maximising your ad spend and impact.

#15 – Generate valuable leads and drive conversions

Social media isn’t just for likes – it’s great for generating leads and driving conversions. It allows you to attract prospects and strategically guide them towards becoming long-term clients.

#16 – Boost your online presence and be a go-to resource

Sharing links to your website in posts and profiles helps increase valuable traffic. It’s also a great way to ensure your articles, videos, and other valuable content are seen by a wider audience. By publicly answering common financial questions (like “How much do I need to save for retirement?”), you build a helpful resource that positions you as a trusted expert.

#17 – Promote events and encourage offline engagement

Use social media to promote webinars and educational talks, networking sessions, or any other events you run, effectively driving interested clients to your physical location or virtual gatherings.

#18 – Create a buzz for key announcements

Social media is perfect for generating excitement when you announce the launch of your business, introduce new team members, or open new office locations.

Expand your reach

#19 – Expand your reach and spark growth

Social media lets you connect with a wider audience, expanding your market. Plus, compelling content can lead to organic sharing, resulting in an increase in your audience.

#20 – Create a unified marketing strategy

Social media can be seamlessly integrated with your email campaigns, website, and other marketing efforts to create a cohesive and powerful overall strategy.

Work with a team of social media experts to help you build your profile

So, there you have it – 20 compelling ways social media can inject serious fuel into your marketing efforts and help you grow your business!

While you might be focused on the day-to-day running of your firm, remember: your audience is actively engaging on these platforms.

Ready to tap into this potential? Let’s chat about your social media goals. Drop us an email at social@theyardstickagency.co.uk and let’s make some magic happen!