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Revealed: The worst mistake financial advisers and planners make on their website

Something different from us this week…a video!

We’re big fans of the Octo platform, so when Lee Robertson asked me to have a chat about all things marketing, I was only too happy to oblige.

During the 32 minutes that we chatted, we covered a lot of ground, including:

  • How financial advisers/planner websites have evolved over the years
  • Why websites with social proof are more effective
  • Why we need to pay as much attention to the words on a website as we do the images
  • How to produce content consistently

Finally, we finished with three quick-fire questions:

  1. Are there any colours that advisers/planners should never use on their website?
  2. Is there a particular time of the week that tends to work best for sending newsletters?
  3. What’s the worst mistake you see on websites?

To watch the video and discover my answers to Lee’s quick-fire questions, click the link below.

Once you’ve watched the video, if you’d like to learn more about how we can help you create a fantastic website to showcase your business email or call 0115 8965 300.

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