Want to host a webinar that leaves a lasting impression?
A well-crafted webinar can be a powerful tool for educating your clients and nurturing prospects. A successful webinar isn’t just about sharing information – it’s also about connecting with your audience on a personal level.
Here’s how to create a webinar that’s both informative and engaging.
1. Engage with your audience in real time
One of the biggest advantages of webinars is the opportunity for real-time interaction.
Use features like the Q&A box and chat function to encourage a conversation everyone can participate in. Responding to questions and comments shows that you value your audience’s input and builds a connection whilst demonstrating your expertise.
2. Add value with the information you share
Your webinar should provide valuable insights and information your audience will find useful.
Don’t just regurgitate facts. Focus on delivering high-quality, relevant content that addresses their needs and pain points.
3. Explain things clearly and in depth
Take the time to explain things in depth, breaking down complex topics into bite-sized segments. Avoid using technical jargon to ensure your audience fully understands the concepts you’re presenting.
You don’t want to lose their interest as you’re diving into the details, so use imagery and case studies to bring your points to life.
4. Give balanced arguments
When discussing controversial or complex topics, it’s important to present both sides of the argument.
This exhibits your objectivity and shows that you’ll consider all perspectives before forming an opinion or making a decision.
5. Let your personality shine through!
Share anecdotes, jokes, or personal stories that relate to your topic. A little humour and storytelling can go a long way in keeping your audience engaged.
Sign up for our webinar for more tips
Remember, a great webinar is more than just a presentation – it’s an experience. By following these tips, you can create an informative and valuable event that leaves a lasting impression.
It would be wrong of me not to include a shameless plug, so you can see these points in action in Yardstick’s monthly webinars.
See what our next free webinar covers and when, or flick through recordings of previous webinars for a library of marketing insights.
If you need any more tips on how to run a great webinar, or you’d like help organising your next event, please get in touch. Email hi@theyardstickagency.co.uk or call 0115 8965 300.
