Let’s be honest: constantly coming up with engaging ideas for social media can be challenging, especially as a financial adviser or planner.
How often have you scrolled through your feed, wondering how others manage to post consistently engaging content? Guilty.
It’s all too easy to get caught up in your daily activities, and before you know it, another week has passed without a post.
But what if I told you that “national days” could be the answer to your content struggle?
Not only do they provide relatable content, but they also help you show your personality and stand out from standard financial advice.
Let’s have a look at how incorporating national days into your social media can help you create engaging content.
National days can help you to generate engagement
Why are they effective in increasing engagement? Here are just a few reasons:
- Personality: You can show off your personality by sharing personal photos that align with national days, like posting a picture of your pet on National Pet Day.
- Variety: Incorporating national days adds different angles to your content, not just constant financial advice.
- Humanise your profile: Celebrating these days shows there’s a person behind the advice, making you more approachable.
- Increased shareability: Fun or meaningful posts about national days are more likely to be shared by your audience.
- Increased creativity: National days inspire you to come up with creative ways to engage your audience beyond standard financial topics.
But what days should you share?
Focus on national days that are relevant to you and your audience. For example, posting about National Cat Day makes sense only if you actually have a cat.
National days focused on money and finance are great because they directly relate to your work as an IFA. When you share insights on these days, it showcases your expertise and helps build trust with potential clients.
You don’t have to participate in every national day. Choose the ones that genuinely align with your interests and expertise to make sure your content is authentic and engaging.
What national days could I use?
The list is almost endless, but here are a few examples relevant to finance and personal interests:
- National Budgeting Month – January
- Free Wills Month – March and October
- Siblings Day – 10 April
- National Pet Day – 11 April
- World Laughter Day – 7 May
- National Financial Freedom Day – 1 July
- National Financial Awareness Day – 14 August
- Financial Planning Month – October
- National Pension Tracing Day – 27 October
- World Savings Day – 31 October
- Talk Money Week – 4-8 November
If you’re still struggling, we are here to help.
Email social@theyardstickagency.co.uk or call 0115 8965 300 to find out how we can help you create engaging social media content.
