We’re not bringing you the usual marketing hints and tips this week.

Instead, we want to tell you about Rock for Ukraine, a fantastic initiative from some of our favourite people in the financial services profession.

We’ve all seen harrowing images of refugees fleeing war-torn Ukraine. The UNHCR estimates that 5 million people have been displaced. That’s the equivalent of everyone who lives in Birmingham and Manchester all searching desperately for a new home.

Over the past few months, Phil Billingham of Perceptive Planning and David Crozier of Navigator Financial Planning have been working closely with Refugee Support Europe to raise money to support Ukrainian refugees, particularly those who’ve fled to Moldova.

Their latest fundraising initiative is Rock for Ukraine, which will see the band, Consumer Duty, play its second gig.

The band is made up of well-known financial services “characters”; Ian Beestin, Mark Polson, Nigel Ross-Scott, Chris Budd and Jenny Smyth. They performed their first gig at November’s PFS Festival and will be dusting off their instruments, and tuning up their vocal cords, for a gig at the Stationers’ Hall, London on Thursday 23 February 2023.

Two ways you can support

Rock for Ukraine has received widespread support from the financial services community. For example, The Yardstick Agency has developed the website and the branding for free.

Now, we want to tell you about two ways you can get involved.

Firstly, you could attend the gig. Tickets are on sale now and cost just £20 per person. Doors open at 7.30 pm and the band will be on stage at 8.30 pm.

Click here to book your tickets.

If you can’t attend, we’d love it if you’d donate a few quid instead of buying a ticket. Click here if you’d like to do that.

A few pounds goes a long way

We hope you feel that you can support this great cause because, as Phil Billingham says, “The number of refugees has increased over winter because of Russian attacks on infrastructure so the need for support is greater than ever.”