Adviser website index

We provide this adviser website index because a website plays a crucial part in the marketing strategy of most financial advisers and planners. To be able to compare your performance with your competition can also be hard.

However, until now, it has been impossible to know how your site compares to those of other advisers.

The Yardstick Adviser Website Index solves that problem by collecting data from adviser websites. It then shows you the average performance for a range of key performance indicators.

To use the index, simply enter your statistics taken from Google Analytics to compare your performance. This is a free tool, which shows you key information about your website and see how your site compares. If you are unsure whether you have Google Analytics on your website or would like us to add it (for free, because we are nice like that!) please drop us a line to [email protected].

Metric Your website How your website compares
Average sessions per month
Average unique visitors per month
Average page views per session
Average time per session (seconds)
Bounce rate %
% of new sessions %
% of UK visitors %
Devices Desktop %
Mobile %
Tablet %
Acquisition Direct %
Display %
Email %
Organic %
Other %
Paid %
Referral %
Social %
Social Blogger %
Disquss %
Facebook %
Google+ %
Instagram %
LinkedIn %
Pintrest %
Pocket %
Reddit %
Stack %
Twitter %
Wordpress %
Yelp %

Room for improvement?

If the Adviser Website Index shows your site could be improved, click here to learn more about our services or complete the form below and let’s have a chat.