Head of Content
Maddie
Maddie has a background in freelance copywriting and holds an MA in Creative Writing, which she completed in 2025. Having started her Yardstick journey as a personal finance copywriter in 2022, Maddie now leads the team, and is passionate about nurturing new writing talent.
Outside of work, Maddie can be found grabbing coffee in her local area of Nantwich, cuddling up with her cats, or heading to the airport for her next international adventure.
Get to know
Maddie in the spotlight
Full English or Continental?
Veggie full English, minus the black pudding, plus extra hash browns. And coffee. Loads and loads of coffee.
Red or White?
Neither – I am allergic to wine. It’s a cross I bear bravely.
Summer or Winter?
Summer! And spring. Spring’s awesome. Anytime things grow, I like it.
Holiday Abroad or 'Staycation'?
Abroad always because I love hot sun, although the UK has a pretty diverse range of landscapes if an abroad holiday isn’t on the cards. I love Scotland and Anglesey.
Fiction or Non-Fiction
Both! I am a fiction girl at heart, but I’ve recently got more into reading about psychology and political theory (when I can muster the brain power).
Get in touch
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