Dan

Lead Copywriter & Creative

Dan’s creative and copywriting experience is a great addition to the Yardstick team.

His passion for words (he’ll talk to you for hours about different fonts too given half the chance!) is truly inspiring. So is his dedication to delivering the very best content, and branding, to Yardstick’s clients.

Dan brings huge experience to us, having worked as a freelancer and in various agencies. He is new to financial services and keen to learn, soaking up blogs and podcasts at an astonishing pace.

Get to know Dan

FULL ENGLISH OR CONTINENTAL?

“Breakfast is the most important meal of the day, so make mine a B.E.S.T on three please, and don’t go light on the brown sauce. Bacon, egg, sausage and tomato on three of the thickest slices of bread you can get your hands on. Oh, and a strong tea as well if you don’t mind.”

RED OR WHITE?

“Definitely red meat – you can’t beat a perfectly grilled rib eye steak, can you? It’s even better with a glass of wine!”

SUMMER OR WINTER?

“Summer for the views, canoes and barbecues, winter for the stews, booze and snowshoes,”

HOLIDAY ABROAD OR ‘STAYCATION’?

“Staycation – I like my tents leaky, my summers wet and my beaches full of bright red bodies.”

FICTION OR NON-FICTION?

“Mainly fiction, although I did read a great non-fiction book about the different types of wine recently…”