Who needs another bloody podcast?

Well, actually, there’s no podcast in the UK talking specifically about the marketing challenges the financial advice and planning community faces.

So, when Phil Calvert approached me a couple of months ago to start one, I leapt at the idea.

We’ve now recorded two episodes, which I want to share with you today.

Each one is an unscripted (yet focused, no waffle) deep dive into the important marketing topics facing financial advisers, planners and firms as they look to grow.

Episode 1: 46 minutes

In the first episode, we discuss why some adviser/planner websites attract visitors but generate very few enquiries, the role of social proof, and the value of VouchedFor reviews, including how they influence the behaviour of consumers and AI.

Click here to listen on Apple Podcasts.

Click here to listen on Spotify.

Episode 2: 35 minutes

This session focuses on niche marketing, making the most of LinkedIn and the importance of having client testimonial videos.

Click here to listen on Apple Podcasts.

Click here to listen on Spotify.

Share your ideas

If there are topics you’d like us to talk about in a future episode, please let us know by emailing phil@theyardstickagency.co.uk and sharing them with us.

Finally, if you’ve got any feedback on the podcasts, we’d love to hear that too.