You’ve been able to boost posts on Facebook for years. Now, you have the same option with your personal LinkedIn posts.

If you’re seeing a “Boost” button on some of your posts, LinkedIn is inviting you to do a very simple thing: put a bit of budget behind your content so more of the right people see it.

The next question is obvious: is a few quid, for extra reach, a fair exchange of value?

Let’s break down how it works, when it makes sense to boost a post, and when you should keep your money in your pocket.

What boosting is (and what it isn’t)

Boosting is a lighter, simpler version of LinkedIn advertising. You’re not building a full campaign from scratch in Campaign Manager with multiple ads, creative variations, conversion tracking, lead forms, and so on.

Instead, boosting promotes an existing or new post to an audience you’ve built based on certain attributes and who are outside of your current network.

Why you might not see the “Boost” button yet

Before we go any further, there are two reasons why you might not see the Boost button:

#1. Not everyone has access

The “Boost” feature has been around on company pages for years. However, it’s a relatively new feature for personal profiles and is still being tested, so it isn’t currently available to everyone on LinkedIn. If you don’t have it yet, you’re not doing anything wrong. You’re just not in the rollout.

#2. Boosting isn’t available for every post type

Boosting is only available for text, single-image, video, and article posts with public visibility. Some posts, such as polls and reposts, are not eligible.

If a post is eligible to be boosted and you’re one of the users who has access to it, you’ll see a message above your post which says: “Promote this post to reach people who matter to you”.

How boosting works (in plain English)

LinkedIn makes it simple, quick and easy to boost posts:

• Both new and old posts from personal and company accounts can be boosted.
• You choose from one of two objectives: More impressions (reach more people with your post) or more engagement (increase the number of likes, comments and profile followers).
• You then create an audience to whom your boosted post will be shown. When doing this, you can use various criteria, including: age, country, the industries people work in, job functions, job titles, and level of seniority.
• If you wish, you can also include negative criteria, so your post is not shown to people with certain attributes.
• You can select your budget and the number of days you want your post to be boosted for. You’ll need to spend a minimum of £8.00 per day, and the shortest length of time you can boost posts for is two days.
• Once you’ve boosted a post, it can still be edited, but your budget and the length of the boost can’t be changed – so choose carefully!
• When you create your audience and set your budget, LinkedIn will give you a predicted range of results, showing how many impressions or engagements you can expect as a result of the boost.

After your request to boost a post has been accepted, you’ll be able to see the overall results for the post, with the headlines broken down between organic reach (which you would have received any way) and the boosted performance (which you have paid for).

You can find the analytics view by clicking on the post and selecting “View analytics”.

Is paying to boost your LinkedIn posts worth it? Here are 7 times it might be

Everyone has a different definition of value, so it’s impossible to say definitively whether boosting posts on LinkedIn is “worth it”.

However, to make the decision easier, here are seven times you might want to consider boosting your LinkedIn posts.

#1. To promote your webinars

If you’re running webinars in 2026, your objective is clear, tracking code helps prove attribution, and your audience can be tightly defined, so it makes sense to experiment with boosting your promotional posts.

#2. A lead magnet that solves a problem for a specific niche

A post promoting a useful guide, checklist, or scorecard to a specific group of people, in return for their contact details, is exactly the type of post you should consider boosting.

#3. A “book a call” post that’s already performing well

If you’ve previously had a successful post with an effective call to action (CTA), boosting it means it’ll reach people outside of your current network.

#4. Social proof to demonstrate expertise and show value

Posts promoting your latest Google or VouchedFor reviews, a testimonial video, or your client survey results are all worth boosting so they reach a wider audience.

#5. Recruitment and building your brand as an employer

Recruitment is still tough with demand outstripping supply. So, if you’re hiring, boosting adverts promoting your vacant roles makes sense.

Alternatively, if you want to raise your profile and build a pipeline of potential new team members, consider boosting posts about your team, development, values, culture, award successes, and Glassdoor reviews.

#6. When you’re launching something new

It might be a new free giveaway, such as a checklist, guide, or scorecard. It could be a new service. Either way, boosting promotional posts means they’ll reach a wider audience than if you rely on organic reach alone.

#7. Announcing important company news

Major company updates, such as award wins, promotions, new partnerships and so on, are all worth boosting so they’re seen by a wider audience.

5 rules and times you should not boost posts

#1. Don’t boost for vanity just to make your numbers look better

If the post isn’t important or doesn’t have an outcome you can measure, you’re probably boosting it to boost your ego. That might be where you want to allocate budget, but we wouldn’t recommend it.

#2. Don’t boost weak content

Boosting isn’t a fix for poor content. It just means you’ll be ignored by more people while paying for the privilege.

#3. Don’t boost without carefully selecting your audience

Relevance is everything. Without it, you’ll spend money promoting your post to people who aren’t in your target audience. Spend time carefully creating target audiences for each post you want to boost.

#4. Don’t act too fast

LinkedIn makes boosting posts very easy. In fact, it’s so easy you might get carried away. So, before boosting, ask yourself whether it’s the right post to put money behind.

#5. Don’t boost if the “destination” is poor

If the landing page, scorecard, or webinar registration page you send people to is poor, you’re likely to be disappointed and see a lower return on investment. For boosting to work, you need both a strong post and destination page.

Give boosting a go, using this simple 5-step blueprint

If you’re going to experiment with boosting your LinkedIn posts, here’s a simple blueprint you can follow.

Step 1: Choose your post carefully

Use either a new or existing post that’s important and you want more people to see, or that has a trackable call to action.

Step 2: Carefully create your audience

Review the available attributes and select those that’ll help you create an audience of people to whom you’d like the post to be shown to.

Step 3: Choose your goal

You have two options here: more impressions or more engagement. We recommend starting with impressions.

Step 4: Set your budget and the length of the boost

As we said before, the minimum budget/duration is £8 per day for two days. Unsurprisingly, there doesn’t seem to be a maximum budget or duration.

Remember, though, once you’ve boosted a post, you can’t edit your budget. You can only cancel the boost.

Step 5: Analyse your results

During the period your post is boosted, and after your selected period has finished, LinkedIn shows various metrics, including impressions and members reached. You’re shown the total for each metric and those directly attributable to the boost.

LinkedIn also shows you the average cost of achieving your goal of impressions or engagement.

If you’ve boosted posts with a specific CTA, such as guide downloads, scorecard completions or webinar signups, this data will also need to be analysed.

All this information can be used to help decide whether boosting posts should be a long-term part of your LinkedIn strategy, and if it is, which posts you should boost and how much to spend.

Where boosting fits in your LinkedIn strategy for 2026

Post boosting isn’t a shortcut to success.

It’s just another tool to consider adding to your LinkedIn strategy.

Used well, it helps you get your best content in front of more of the right people, more quickly. Used badly, it becomes an expensive way to inflate numbers that don’t matter.

If you want help building your LinkedIn strategy for 2026, that’s exactly the kind of work we do here at Yardstick. Email abi@theyardstickagency.co.uk or call 0115 8965 300 to set up an initial call.