Top tips from the Yardstick team
Written by Phil Bray on 07/05/20
“We freely share our knowledge to help financial advisers and planners improve their marketing” is the first of our core values.
We achieve that in several ways, including blogs and webinars. It isn’t just me who writes our blogs. We’ve got a hugely talented team and each week one of them writes for our website. So, I thought I’d give you a week off from my ramblings and share with you some of the best blogs from our team so far this year.
Revealed: What your clients want you to write about (Nick Parkhouse)
Writing is hard. So, you will want as many people as possible to read your blog when you’re finished. That means you’ve got to write blogs that people want to read. Nick Parkhouse explains what you should be writing about to increase engagement levels.
10 things to consider when rustling up a brand (Dan Campbell)
The best brands need no introduction. But, your brand is so much more than a logo. With the help of a long since forgotten Hollywood superstar, Dan Campbell explains the things you need to know when developing a brand.
Sound social advertising in the time of COVID-19: What you need to know (Naomi Upton)
Social media usage has skyrocketed since the lockdown. That’s a huge opportunity for advertisers. But, you’ve got to tread carefully if you’re going to get it right. Our resident Facebook guru, Naomi Upton, explains more.
7 tools financial planners should be using to write blog content (Charlotte Malone)
As we’ve already said, writing is hard. Researching, writing, editing and proofing don’t always come naturally to even the most gifted of writers. In her latest piece, Charlotte Malone gives you a little helping hand with some handy tools.
6 tips from famous authors to improve your blog content (Gareth Rosser)
Did we mention that writing is hard? Many of us need all the help we can get. So, when you’ve reviewed Charlotte’s seven tools, take a look at Gareth’s top tips from famous authors. With these tops and Charlotte’s tools, you won’t look back!