Clare came to Yardstick with a background in copywriting for sectors as diverse as events, education, health, and the law.
Clare has an MA in Creative Writing, which means she’s always on the lookout for a good story and loves nothing more than taking people’s passion for their business and turning it into a cracking good read on their website.
For Clare, copywriting isn’t just about writing; it’s about getting to know clients, and sharing their infectious enthusiasm for what they do. Being able to turn that into words on a page is a privilege.
When not writing, you can find Clare at a festival, indulging her other great love – music.
Get to know
Clare in the spotlight
Full English or Continental?
Continental. (But am I allowed a slice of crispy bacon sneaked onto the plate too?).
Summer or Winter?
Summer. More summer. And year-round summer.
Holiday Abroad or 'Staycation'?
I used to have a really bad fear of flying which meant lots of staycations. And I could happily take my holiday in Norfolk or Cornwall every year if sunshine was guaranteed. But because it’s not, and because I finally faced up to my fear, it’s abroad these days!
Fiction or Non-Fiction
Non-fiction. My writing hero is Michael Lewis, author of Moneyball and The Big Short. But I will happily read on any topic if it means I’m learning something new.
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